September 1, 2026 — Avalon Park Group (APG) has made a strategic investment in Memoir Agency, an Orlando-based experiential design and event company through a strategic investment. The transaction accelerates Memoir’s growth and expands its ability to create meaningful experiences for venues, destinations, and communities.
The move brings together two organizations with complementary missions. Avalon Park Group changes the way the world lives, learns, works and plays by creating healthy, sustainable communities. Memoir Agency makes every place and moment meaningful through original events, immersive experiences, and storytelling.
Memoir is best known for Dazzling Nights Orlando, an annual immersive holiday experience at Harry P. Leu Gardens that transforms the 50-acre botanical garden through original artistic environments, live entertainment, custom lighting, and large-scale installations. In 2026, the event welcomed more than 100,000 ticketed guests. With Avalon Park Group’s investment and strategic support, Memoir will expand its design and production capabilities, develop new original concepts, and form long-term partnerships with venues and communities across the United States and internationally.
As part of the transaction, Stephanie Lerret, Senior Vice President of Marketing & Community Relations and JJ Sofarelli Senior Vice President of Development of Avalon Park Group will join the Memoir Agency Board of Directors.
“Avalon Park Group thinks in decades, not quarters,” said Beat Kahli, Founder, President, and Chief Executive Officer of Avalon Park Group. “We invest in entrepreneurial companies and leaders who have the ability to create lasting value. Memoir Agency understands that a successful community is more than a collection of buildings. It is a place where people feel connected, where they build traditions, and where they want to spend their time.”
The collaboration extends beyond major ticketed events. Through Memoir Agency’s Immersive Master Plan™ framework, the organizations will explore how storytelling, art, entertainment, and interactive experiences can be built into Avalon Park Group communities from the earliest stages of planning. The approach begins with a unifying narrative for a place, which then informs a coordinated plan of installations, gathering spaces, public art, artistic lighting, recurring events, and moments of surprise and delight.
For residents, the collaboration is intended to create more opportunities for connection and shared traditions close to home. For visitors, it will create new reasons to experience Avalon Park communities as destinations. For local businesses, increased programming and visitation can support foot traffic, visibility, and long-term economic activity.
“Smart communities can make daily life more convenient,” said Cole NeSmith, Founder and Chief Executive Officer of Memoir Agency. “Relational communities make daily life more meaningful. Together with Avalon Park Group, we have an opportunity to think beyond individual events and shape places where meaningful experiences are part of everyday life.”
Tickets for Dazzling Nights Orlando are now available. Prices start at $35 for adults and $33 for children ages 4 to 12; listed prices include fees, and tax is additional. Children ages 3 and under are admitted free. All tickets are purchased in advance for a specific date and time, and early purchase is recommended for the best availability. Tickets and additional information are available at www.dazzlingorlando.com.
About Memoir Agency
Memoir Agency is an experiential design and event company creating original shows, immersive environments, and meaningful content. From initial concept through design, fabrication, installation, marketing, and operation, the company brings together creative and technical teams to produce experiences audiences seek out and share. Its portfolio includes Dazzling Nights, immersive holiday and Halloween worlds, permanent and temporary installations, live entertainment, destination experiences, and the Immersive Master Plan™ framework. Its mission is to make every place and moment meaningful.
About Avalon Park Group
Avalon Park Group is a uniquely diversified family of companies engaged in businesses ranging from master-planned community development to technology and health care services, co-working, food hall management, mining, and property management, in Florida, Texas, and Switzerland. With more than $1 billion in total assets, Avalon Park Group combines its exceptional reputation, sound business experience, and significant financial resources to invest in extraordinary opportunities. At Avalon Park Group, our mission is to change the way the world lives, learns, works, and plays by creating healthy sustainable communities and every aspect thereof. For more information on Avalon Park Group, visit www.AvalonParkGroup.com or call 407-658-6565.
Media Contact: Stephanie Lerret, Avalon Park Group, 407-427-6073.
